Specific Product Endorsements by Celebrities

Besides the effort that celebrities put into their professional careers nowadays, they also engage in supplementary projects that allow them to pursue their passions as a business endeavour, since their social status enables them to become the representative of their own brand. Most female celebrities undertake projects that involve fashion, beauty, or cosmetic products given that female celebrities are consistently critiqued on their physical attractiveness. Seeing that female celebrities are financially capable of funding their projects, they can hire specialists that possess essential knowledge, skills, and competencies in order to design, produce and manufacture beauty products. Some of these projects are currently well acknowledged and believed to be helpful and profitable in the customer market.

Top beauty influencer on Instagram, Huda Kattan, with approximately 17.5 million followers, created a career for herself by showing her followers how to enhance and reveal their beauty. The 32-year-old makeup artist owns a three-year-old product line named Huda Beauty. One of her most widely known products is a pair of false eyelashes that were launched in February 2013, which sold very fast in the Middle East, and have since been launched in the U.S. at large scale makeup distributors like Sephora. In her interviews, fashionista and entrepreneur Huda has said that the false lashes are all constructed by hand, and that the sales exceeded records on their first day of release. Huda launched her new liquid matte lipsticks in July 2016 after the release of her Huda Beauty Lip Contour Pencils in March 2016. The 16 liquid matte lipsticks come in one package and have the same shades as the lip contour pencils. The Dubai based makeup artist constantly posts pictures and short video tutorials on her Instagram account, showing how to apply the brand's products and teaching followers how to use them in order to get the desired makeup look.

Our second Instagram celebrity is known as Lilly Ghalichi, another beauty influencer with 2.5 million followers. Lilly is a businesswoman and uses her qualifications as an attorney and her role in the Shah’s of Sunset to her career advantage. In addition to Lilly’s co-ownership of the two well known fashion companies, Have Faith-Swimgerie and WantMyLook.com, she also plays a great role in designing for these two companies. Lilly has expanded her business ventures by developing her own product line, called ‘Ghalichi Glam’. Ghalichi Glam produces luxurious false eyelashes and voluptuous human hair extensions created and customized by Lilly, and are known as Lilly Lashes and Lilly Hair, respectively. Additionally, Ghalichi recently launched a new line of fashionable jewelry, that is known as the Lilly Ghalichi Collection by Avitan and Glampagne. Most of Lilly’s Instagram posts are pictures and videos about her and testimonials of her followers wearing her products.

References

Boyd, S. (2015, January 12). Ghalichi glam CEO Lilly Ghalichi adds to business portfolio. Retrieved from http://www.forbes.com/sites/sboyd/2015/01/12/ghalichi-glam-ceo-lilly-ghalichi-adds-to-business-portfolio/#2fa3d6db4dc5

Wischhover, C. (2015, November 17). How entrepreneur and beauty sensation Huda Kattan handles insta-fame. Retrieved from http://fashionista.com/2015/11/huda-kattan-beauty-blogger

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12 celebs that have their own beauty lines. (2015, June 17). Retrieved from http://lookdamngood.com/12-celebs-who-have-their-own-beauty-lines/#