Top 10 Female Instagram Celebrities and Endorsement

                 When it comes to the world of the celebrity, the worst thing is becoming irrelevant in the eyes of the public. Enter Instagram: a social media platform that allows celebs to post content for the whole world to see. As long posts are updated on a continual basis, followers are constantly reminded of the success, popularity, and of course, relevance of the celebrity Instagram user. This is also a clever way for corporations and celebrities to work together to promote both their fanbase and the newest upcoming product or brand.

                  Endorsements work like this: a company approaches a well-known influencer of the public to release a statement recommending a brand or specific product in exchange for a sum of money. Companies are banking on the influence of the endorser to increase overall advertising effectiveness and reach a larger audience, and on the fact that a recommendation from a celebrity will convince more people to buy their products. This is becoming a widely used marketing tool for companies in the beauty industry, especially because female celebrities are so celebrated for their physical appearance. In fact, statistics show that women are twice as likely to buy celebrity-endorsed products than men*. So naturally, many companies will pay top dollar in order to sign celebrities for even one Instagram post, because they will likely experience an increase in their return on investments due to increased sales levels, and potentially even an increase in company stock prices (Bergström and Bäckman, 2013).

                  Just how much money can a celebrity make for one endorsed Instagram post? Well, that depends on the number of followers they have. It makes sense that the greater the following, the greater the asking price, and with top celebrities having follower numbers in the hundred millions, that price can get pretty high. According to online sources, Beyonce Knowles made $50,000,000 for a multi year contract with Pepsi (Aubrey, 2016). It’s estimated that Kylie Jenner makes about $400,000 per sponsored Instagram post (Toronto Sun, 2016). That’s a lot of money for 100 characters and a selfie, but then again she does have an Instagram following of about 85.3 million and counting. So if you think you’ve got the stuff to overrule a celebrity, here’s a list of the Top 10 Most Popular Females on Instagram along with their current number of followers.

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1. Selena Gomez – 109,000,000

2. Taylor Swift – 97,000,000

3. Ariana Grande – 95,800,000

4. Beyonce – 93,900,000

5. Kim Kardashian – 91,800,000

6. Kylie Jenner – 85,300,000

7. Kendall Jenner – 73,700,000

8. Nicki Minaj – 73,300,000

9. Katy Perry – 60,200,000

10. Miley Cyrus – 60,000,000

References

Aubrey, A. (2016, June 7). This is how much celebrities get paid to endorse soda and unhealthy food. Retrieved from http://www.npr.org/sections/thesalt/2016/06/07/481123646/this-is-how-much-celebrities-get-paid-to-endorse-soda-and-unhealthy-food

Bergström, T., & Bäckman, L. (2013). Marketing and PR in Social Media: How the utilization of Instagram builds and maintains customer relationships.

Kardashians can make $400K per Instagram post: report. (2016, March 29). Retrieved from http://www.torontosun.com/2016/03/29/kardashians-can-make-400k-per-instagram-post